DESIGNER | CYCLIST | ESPRESSO LOVER
Redesign of CollegePlus Website
A large 6 month long project. With 150,000 lines of code, 130+ pages, and hundreds of thousands of visitors I am very proud of improvements in metrics across the board. Bounce rates down, user engagement up, speed and reliabilty dramatically improved, and the experience for our admin users 1000x better!
Here's an article explaining my process for the homepage.
T-Mobile and CollegePlus
There was a lot on the line with this project. When a small startup collaborates with a mammoth corporation like T-Mobile it can really improve its brand image. However if presented badly the partnership could actually harm the perception of the brand.
A marketing campaign aimed at prospective college students. I spent a week following Jordan around to her various activities filming and photographing them. When I returned I built a landing page designed to inspire using her story.
With tens of thousands of visitors a month and several thousand subscribers changing the CollegePlus blog had to be done very carefully. I took inspiration from Medium's clean reading experience and used tool such as a lighting fast custom markdown editor to make it work.
Scholarship Competition App
A Rails web app built to facilitate a scholarship contest for high schools students headed to college. Contestants can submit essays and vote on their favorites. It experienced over 3 million page views, helped several students to win scholarships, and collected tens of thousands of prospects for our marketing team.
"Family" marketing campaign
When you have 150,000 people in your marketing pipeline it can be hard to educate them on product changes. The strategy for this campaign was to address the visitors as part of our family. Then in simple and clear copywriting present the new direction of the product.
Creative Ideas. Those two words encapsulate much of the value the Ian brings to the table. Ian has an intuitive way of working with people and ideas that creates energy around not only the ideas that originate with him - which are many - but the ideas shared by others as well.
Ian is a problem solver. He is a fast learner and an articulate thinker. Ian abounds with ideas, always looking for the best solution.
Ian is fantastic to work with. His strength lies in his ability to take an idea from concept to reality. I always bring him into the conversation as early as possible when it comes to web design because he take me back to the user experience, and how the user will interact with page. We launched a new website recently and halfway through the redesign we changed our messaging and product offering. Ian and his teammates didn't miss a beat, and were able to deliver exactly waht I asked for, on time and under budget.
Having worked with Ian for more than a year and on multiple projects, I can definitely say that Ian has a fantastic eye for beauty in design and user experience. Coming from a background in photography he always brings incredible insights to website design and UX that are invaluable in creating a meaningful experience for our company and our clients. If you desire to have someone on your team who will give all he has, will question and challenge ideas to get to the root issue, and will create the best possible design and user experience for your product, then Ian is your man.